Tag Archives: tradesmen services

Marketing Commercial Service Businesses Industry

Marketing service tradesmen business industry

We’ve seen what great marketing can do for a small business. But if you own a service tradesmen business, exceptional marketing may well be the determining factor in your long-term survival and success.

Marketing is the bridge between an organization and its customer base.

Build your bridge poorly and you’ll quickly find your service business stuck in limbo. In general, good business owners make good marketers.

But as an innovative business leader, you need to follow the strategies that other service tradesmen businesses use in the marketplace. 

Why Branding Matters

Think of branding as a consumer shortcut. Since the average consumer doesn’t have time to thoroughly evaluate every product that crosses their path, they make buying decisions based on the brands they trust.

It’s a fact:

A service tradesmen business has brand characteristics. Some brands struggle to make recognition with consumers while others seem to be quickly embraced by the marketplace. 

Companies that incorporate brand positioning into their normal marketing routines gradually accumulate higher brand values and are rewarded by consumers.

Promotional Calendars

Sloppy marketing programs have no place in growing service tradesmen industry businesses.

A strategy choked full of time-sensitive ad placements and other tactics can devolve into a tangled mess of overlapping deliverable unless it is coordinated in a promotional calendar.

Good calendars include not only tactical deadlines, but also schedules for the inputs (e.g. staff assets, vendors, etc.) that are required to execute strategic goals.

When used in tandem with a quality mailing list provider like Experian, promotional calendars can make sure the continuous execution of direct mail campaigns.

Loss Leaders

Like many businesses, service businesses are willing to sustain a slight loss or break even place on certain products and service offerings as a way to attract customers.

Moreover, a loss leader marketing strategy can compensate for dead periods when customers tend to making purchases.

But to be effective, loss leader marketing requires planning, especially in product choice and price points.

For the majority of business service tradesmen industry, the real benefits of loss leaders emerge through the careful marketing of other products, usually offered at a higher margin.

Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.

For more in-depth details call for a free consultation.


Attract new customers with Google (PPC) advertising

Are you new to AdWords and never used Google AdWords before then I have good news.

$100 credit will be applied to your account if you spend $25.00 within 30 days.

Please read the rest of terms and conditions!

Google Pay Per Click (PPC) advertising using AdWords is perhaps the most popular form of advertising among small businesses.

This is partly because of Google’s reputation and partly because it allows the small business owner to control costs.

There are various ways Google AdWords can help you as a small business owner, but it takes some basic instruction to get started and tap ultimately tap into its full potential as an advertising tool.

The key to successful advertising is to find a method of conveying your information to as many people as possible while keeping your advertising costs to a minimum.

Pay per click (PPC) advertising maybe one of the easiest ways to generate traffic to your website and score some decent profits from your search engine marketing campaign.

Google AdWords is the most popular form of pay-per-click advertising for small businesses, partly because of Google’s popularity, and partly because it allows you to control your expenses by setting daily maximums for each ad.

We are so confident in what we do first time set-up fee is $49.00 and then only $29.00 a month and you never have to worry, we will not advertise for others in you area!

You will get weekly reports of how we are performing. Give us a call Promote your hood cleaning business with a website that works for you 24 hours a day / 7 days per week.

When potential customers search for your services…you need to be there.

How PPC Advertising Works.

With PPC, you pay only when someone clicks your ad and visits your Website.

Ads maybe placed on search engine results pages (SERP) or on Websites that are identified as related to your targeted keywords.

How much you pay for each click depends on how much you’re willing to bid for your selected keywords, and in Google AdWords, to some extent on your “Quality Score”.

The higher your bid (and, in Google, the higher your Quality Score), the better chance you’ll have of getting your ad listed at the top of the ads displayed on the page.

When managed skillfully, pay-per-click advertising can help you attract prospects to your Website and convert your prospects to paying customers.

More on Google’s Quality Score.

Hood Cleaning Consultant has based its SEO optimization on Google simply because Google is the search engine of choice worldwide.

In 2013 here is the monthly search breakdown:

comScore Releases September 2013 U.S. Search Engine Rankings

RESTON, VA, October 16, 2013 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly  analysis of the U.S. search marketplace.

Google Sites led the explicit core search market in September with 66.9 percent of search queries conducted.

U.S. Explicit Core Search.

Google Sites led the U.S. explicit core search market in September with 66.9 percent market share, followed by Microsoft Sites with 18 percent (up 0.1 percentage points) and Yahoo! Sites with 11.3 percent.

Ask Network accounted for 2.5 percent of explicit core searches, followed by AOL, Inc. with 1.3 percent.

comScore Explicit Core Search Share Report* September 2013 vs. August 2013 Total U.S. – Home & Work Locations Source Source: comScore qSearch
Core Search Entity Explicit Core Search Share (%)
Aug-13 Sep-13 Point Change
Total Explicit Core Search 100.0% 100.0% N/A
Google Sites 66.9% 66.9% 0.0
Microsoft Sites 17.9% 18.0% 0.1
Yahoo! Sites 11.4% 11.3% -0.1
Ask Network 2.6% 2.5% -0.1
AOL, Inc. 1.3% 1.3% 0.0


18.7 billion explicit core searches were conducted in September, with Google Sites ranking first with 12.5 billion.

Microsoft Sites ranked second with 3.4 billion searches, followed by Yahoo! Sites with 2.1 billion, Ask Network with 474 million and AOL, Inc. with 249 million (up 3 percent).

comScore Explicit Core Search Query Report September 2013 vs. August 2013 Total U.S. – Home & Work Locations Source: comScore qSearch
Core Search Entity Explicit Core Search Queries (MM)
Aug-13 Sept-13 Percent Change
Total Explicit Core Search 19,082 18,650 -2%
Google Sites 12,771 12,477 -2%
Microsoft Sites 3,407 3,350 -2%
Yahoo! Sites 2,175 2,101 -3%
Ask Network 489 474 -3%
AOL, Inc. 241 249 3%

“Powered By” Reporting

In September, 68.4 percent of searches carried organic search results from Google, while 27.2 percent of searches were powered by Bing.

More in-depth information Call! Free consultation

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