Want to know one of the best ways to keep in touch with customers?
The answer is as easy as 1, 2, E…Email marketing, that is!
Email marketing is one of the most effective ways to keep in touch with customers. It’s cost effective and, if done properly, can help build brand awareness and loyalty.
At a typical cost of only a few cents per message, email marketing is a bargain in terms of price and time when compared to direct mail.
In addition, response rates on email marketing are strong, ranging from five to 35 percent, depending on the industry and format. Response rates for traditional mail average lower, barely cracking the three percent mark.
Still not convinced email marketing is for you? Keep reading. Another benefit of email marketing is the demographic information that customers give when signing up for your email newsletter.
Discovering exactly who your customers are—how old they are, what their interests are, what region of the country they live in—can help you tailor your products and services to best suit their needs.
Electronic marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
It usually involves using email to send ads, request business, or ask for sales or donations, and is meant to build loyalty, trust, or brand awareness.
Email marketing can be done to either sold lists or current customer database.
Broadly, the term is usually used to refer to: Sending email messages with the purpose of enhancing the relationship of a business with its current or earlier customers, to encourage customer loyalty and repeat business.
Sending email messages with the purpose of acquiring new customers or convincing current customers to buy something immediately. Adding advertisements to email messages sent by other companies to their customers.
Researchers estimate that United States firms alone spent US $1.51 billion on email marketing in 2011 and will grow to $2.468 billion by 2016.
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