Marketing service tradesmen business industry
We’ve seen what great marketing can do for a small business. But if you own a service tradesmen business, exceptional marketing may well be the determining factor in your long-term survival and success.
Marketing is the bridge between an organization and its customer base.
Build your bridge poorly and you’ll quickly find your service business stuck in limbo. In general, good business owners make good marketers.
But as an innovative business leader, you need to follow the strategies that other service tradesmen businesses use in the marketplace.
Why Branding Matters
Think of branding as a consumer shortcut. Since the average consumer doesn’t have time to thoroughly evaluate every product that crosses their path, they make buying decisions based on the brands they trust.
It’s a fact:
A service tradesmen business has brand characteristics. Some brands struggle to make recognition with consumers while others seem to be quickly embraced by the marketplace.
Companies that incorporate brand positioning into their normal marketing routines gradually accumulate higher brand values and are rewarded by consumers.
Sloppy marketing programs have no place in growing service tradesmen industry businesses.
A strategy choked full of time-sensitive ad placements and other tactics can devolve into a tangled mess of overlapping deliverable unless it is coordinated in a promotional calendar.
Good calendars include not only tactical deadlines, but also schedules for the inputs (e.g. staff assets, vendors, etc.) that are required to execute strategic goals.
When used in tandem with a quality mailing list provider like Experian, promotional calendars can make sure the continuous execution of direct mail campaigns.
Like many businesses, service businesses are willing to sustain a slight loss or break even place on certain products and service offerings as a way to attract customers.
Moreover, a loss leader marketing strategy can compensate for dead periods when customers tend to making purchases.
But to be effective, loss leader marketing requires planning, especially in product choice and price points.
For the majority of business service tradesmen industry, the real benefits of loss leaders emerge through the careful marketing of other products, usually offered at a higher margin.
Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.
For more in-depth details call for a free consultation.